Dream Like a GIANT. Plan Like a GENIUS. Execute like a BEAST.
Dream Like a GIANT. Plan Like a GENIUS. Execute like a BEAST.
Big Ideas,
Real Impact.
Elite performance isn’t talent. It’s standards, habits, and consistency under pressure.
We help teams build the mindset and behaviours that drive sustained results.
Why we started
Beyond the Finish Line
We started it because something was missing.
After four Olympic Games between us, we learned this:
Elite performance isn’t motivation.
It’s standards.
It’s structure.
It’s small behaviours done relentlessly well.
In business, we saw talent and ambition, but no clear performance system.
So we built one.
Beyond the Finish Line translates Olympic principles into practical frameworks for leaders and teams under pressure.
Not inspiration that fades.
A system that lasts.
Our Philosophy
Elite performers are not extraordinary.
Their standards are.
We believe high performance is built through:
• Clarity over chaos
• Consistency over intensity
• Structure over motivation
• Marginal gains over dramatic change
Small shifts. Applied daily.
That’s where the 1% advantage lives.
Meet The Founders
Holly Lincoln-Smith OLY
Co-Founder
Dual Olympian | Educator | Breast Cancer Survivor | High Performance Coach
Holly Lincoln-Smith is a dual Olympian and Olympic bronze medalist in water polo, proudly representing Australia at the London 2012 and Rio 2016 Games. Beyond the Olympics, she’s competed at multiple World Championships and a World Cup, winning multiple medals and titles, cementing her status as one of Australia’s elite athletes.
Throughout her career, Holly has overcome significant injuries, demonstrating incredible resilience and determination to return stronger each time. A qualified teacher and devoted mother of two, her journey goes far beyond sport. She’s also a survivor, overcoming cancer and personal family tragedy with courage and strength that inspire everyone around her.
Holly’s story is one of grit, grace, and mindset under pressure, qualities she now shares with others through mentoring, workshops, and keynotes. She believes true success comes from how we rise after life’s toughest challenges.
Her strength lies in connecting high performance principles with deeply human experience making them practical, relatable, and powerful.
Jo Brigden-Jones OLY
Co-Founder
Dual Olympian | Intensive Care Paramedic | Cake Baker | High Performance Coach
Jo Brigden-Jones is a dual Olympian sprint kayaker who proudly represented Australia at the London 2012 and Tokyo 2020 Games. For 18 consecutive years from 2004 to 2021 Jo competed internationally for Australia, including racing at 8 World Championships. Jo has won multiple World Championship and World Cup medals and becoming a 42-time Australian national champion.
Her journey was defined by resilience, overcoming numerous injuries and setbacks, including non-selection for two Olympic teams to continually push forward and perform at her best on the world stage.
Beyond the water, Jo serves her community as an intensive care paramedic, station manager, and registered nurse, balancing the demands of elite sport with a deep commitment to healthcare. She’s also the creative force behind a successful cake decorating business, blending discipline and artistry in everything she does.
Jo’s story is a testament to perseverance, adaptability, and passion, qualities she now shares through career, mentoring, and speaking to inspire others to overcome obstacles and chase excellence in all areas of life.
What sets us Apart?
We don’t just talk about high performance.
We’ve lived it.
Between us:
• 4 Olympic Games
• Decades of elite training
• International podium finishes
• Careers in education and emergency response
• Experience building high-performance teams beyond sport
We understand pressure.
We understand reinvention.
And we understand what it takes to sustain excellence , not just achieve it once.
Get in touch.
Want to have a chat to Holly and Jo to find out how they can help you go to the next level?
Fill out the contact form and we will get back to you shortly!