Dream like a GIANT. Plan like a GENIUS. Execute like a BEAST.
Dream like a GIANT. Plan like a GENIUS. Execute like a BEAST.
4 Olympics Campaigns
30+ years in High Pressure Performance
1000s of Hours Under Elite Standards
Principles Tested on the World Stage
Tested on the world stage. Installed inside your team.
Designed by Olympians.
Built for High Performance.
Our High Performance Programs
As Olympians, we learned firsthand that intensity alone does not sustain performance. In high pressure environments, effort without structure eventually drifts.
Our approach blends elite standards with deliberate execution. Aligning mindset, behaviour, and rhythm to help teams perform under pressure with clarity, consistency and control .
APPLY: Translate to Practice
Through our Lunch & Learn session, we contextualise The 1% Club principles inside real pressure s. Reinforcing shared language, preventing drop off and turning ideas into daily beahviour.
EMBED: Instill the Rhythm
Delivered through LOCKED-IN, this 10-15 MINUTE weekly rhythm installs repetition over intensity. It aligns perspective, addressing obstacles, committing to 1% actions, and keeping score.
IGNITE: Shift in Thinking
Through our 1% Club Workshop we challenge assumptions, anchor identity based performance, and shows teams that sustained excellence comes from disciplined marginal gains - not just motivation
The architecture,
of high performance
A layered performance architecture. Integrated by one standard of excellence.
Engineered to deliver consistent, measurable results.
Join The 1% Club
The 1% Club isn’t something you attend - it’s something you choose.
It’s the standard of elite performers who understand that greatness isn’t built on talent alone, but on the relentless pursuit of small, consistent improvement. It’s the commitment to being 1% better every single day in mindset, habits, discipline and character.
The 1% Club is for those who:
• Take ownership when it’s hard
• Hold themselves to a higher standard
• Do the unseen work
• Stay disciplined when motivation fades
• Align their actions with their purpose
It’s about personal excellence.
Because high performance doesn’t happen on the podium,
it’s built in the moments no one applauds.
Our Team
Holly is an Australian Olympian in water polo, known for her leadership, resilience and competitive drive. As co-founder of Beyond The Finish Line, she is committed to developing high-performing teams grounded in mindset, purpose and accountability.
Holly Lincoln-Smith
Jo is an Australian Olympian in sprint kayaking and a high-performance leader who understands what it takes to compete and succeed at the highest level. As co-founder of Beyond The Finish Line, she now helps individuals and teams build elite mindset, daily discipline and sustainable performance beyond sport.
Jo Brigden-Jones
Join the 1% Club Today
If you want performance that holds under pressure - reach out and raise your standards.