DREAM LIKE A GIANT. PLAN LIKE A GENIUS. EXECUTE LIKE A BEAST.
We’re Jo Brigden-Jones and Holly Lincoln-Smith, two Olympians who’ve spent over 35 years between us chasing excellence, pushing limits, and learning what it truly takes to rise, fall, and rise again.
Through our careers in elite sport, we’ve experienced the full spectrum of what it means to compete at the highest level, the glory of standing on world stages, and the quiet battles behind the scenes that no one sees. Along the way, we discovered that the mindset needed to succeed in sport isn’t all that different from what’s needed to succeed in life.
We created Beyond the Finish Line to share what we’ve learned not just the wins, but the lessons that came from the hardest moments. We believe that mindset is everything. And we believe it can be taught.
This business is our way of giving back. It’s for anyone who wants to understand what it means to think like an elite performer in sport, in business, or in life. Because real success doesn’t stop at the finish line, it’s about who you become along the way.
THE 1% CLUB
The 1% Club is a high-impact, 3-hour interactive workshop designed to help teams and leaders build the mindset of elite performers, one small gain at a time. Backed by Olympic experience and practical strategies, it equips participants to thrive under pressure, lead with purpose, and drive continual improvement.
LUNCH & LEARN
Our Lunch & Learn is a relaxed, 1-hour session that delivers Olympic insights on mindset, resilience, and performance all in the time it takes to eat your lunch. It’s an engaging mix of storytelling, practical takeaways, and open Q&A designed to spark fresh thinking and energise your team.
MENTORING
Our mentoring offers personalised, one-on-one support for individuals ready to grow beyond their limits in sport, business, or life. Backed by elite-level experience, it’s real, relatable, and results-driven guidance that helps you build confidence, navigate setbacks, and develop a high-performance mindset.
KEYNOTE PRESENTATIONS
Our keynote presentations bring raw, real, and inspiring Olympic stories to life with powerful lessons that go far beyond sport. Through honest storytelling and practical takeaways, we leave audiences motivated, challenged, and equipped with a fresh perspective on resilience, leadership, and high performance.
LEADERSHIP DEVELOPMENT
Our leadership development programs equip current and emerging leaders with the mindset, tools, and confidence to lead with clarity, resilience, and purpose. Drawing from Olympic experience, we deliver practical, interactive sessions that inspire participants to take ownership and lead by example, creating lasting impact in schools and corporate teams alike.
SPORTS & SCHOOLS
Our Sports & Schools programs empower young people with the resilience, confidence, and high-performance mindset used by elite athletes. Through engaging talks and interactive workshops, we inspire students and teams to believe in their potential and grow both on and off the field.
