Now Enrolling — Cohort Program
THE MENTAL PERFORMANCE
PROGRAM FOR YOUNG
ATHLETES
Built by Australian Olympians. Designed for athletes aged 8–15. The mental skills your child needs to perform at their best — when it matters most.
Ages 8–15 · All sports · 6 weeks · Online · AUD from $247
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Holly Lincoln-Smith OLY
Dual Olympian · Bronze Medallist · Educator
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Jo Brigden-Jones OLY
Dual Olympian · 42x National Champion · Paramedic
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4 Olympic Games Between Us
Beyond The Finish Line
The gap nobody talks about
YOUR CHILD HAS THE TALENT.
DO THEY HAVE THE SYSTEM?
Most young athletes receive excellent physical coaching. What they almost never get is the mental performance side — the tools that separate consistent performers from talented ones who flame out under pressure.
Crumbles Under Pressure
Trains brilliantly but falls apart on game day. The gap between training performance and competition performance is closing them off from their potential.
Inconsistent Standards
Some sessions are outstanding. Others are not. No clear system for why — and no tools for lifting the floor consistently.
Motivation Comes and Goes
Relies on feeling motivated to perform well. When motivation is low — so is the standard. Nobody has taught them what to do when motivation disappears.
Harsh Inner Critic
Talks to themselves in ways they'd never speak to a teammate. Mistakes spiral into doubt. No framework for resetting and refocusing.
The 1% Solution
WHAT THE 1% CLUB
YOUTH GIVES THEM
Six weeks of structured mental performance coaching — built by Olympians, designed for 8–15 year olds, applicable to any sport.
A Pressure Reset System
A 3-step routine they can use in real time — before a race, after a mistake, in the middle of a game. Used at the Olympic Games.
A Pre-Performance Routine
Champions don't rely on feeling ready. They build routines that create readiness. Your child will design their own.
A Game Day System
The ACTUAL Framework — a complete game day execution plan. Clarity before competition means better performance during it.
A 1% Identity
Who they are as an athlete — written down, committed to, anchored in values not results. The foundation of sustained confidence.
A 21-Day Habit Challenge
The program doesn't end at Week 6. It embeds through daily reflection and weekly deeper reviews that turn insight into habit.
Language That Lasts
A shared performance vocabulary they carry with them. Standards. Dedication. 1% better. Every day. This becomes part of how they think.
The 6-Week Program
WHAT HAPPENS EACH WEEK
Six progressive modules, each building on the last. Available as a live weekly cohort with Holly or as a self-paced program your child completes on their own schedule.
01
THE 1% ADVANTAGE
"Small standards repeated daily"
Introduces the 1% concept, the Standards Audit and what separates motivated athletes from dedicated ones. Your child sets their first 1% commitment.
02
KNOW YOURSELF
"You can't improve what you can't see"
Building a personal performance profile — Green Zone triggers, Red Zone disruptors, and how to use self-awareness as a performance tool.
03
PRESSURE IS YOUR SUPERPOWER
"Poor systems break under pressure"
What pressure actually is, why it's not the enemy, and how to build a personal 3-step pressure reset routine that works in real time.
04
BUILD YOUR PERFORMANCE ROUTINE
"Routines create readiness"
Champions don't rely on feeling ready. Your child designs their own pre-performance routine across three zones — day before, morning, immediately before.
05
GAME DAY EXECUTION
"Clarity drives execution"
The ACTUAL Framework — a complete game day system. Focus cues, controllable identification, competition day planning. Never go into a competition unprepared again.
06
YOUR 1% COMMITMENT
"This is where the real work starts"
Writing a 1% Identity Statement. Setting 90-day behaviour goals. Making a public commitment that carries beyond the program into the rest of their career.
Is this right for your child?
WHO THE 1% CLUB
YOUTH IS FOR
- ✓Athletes aged 8–15The program runs in two age-matched cohorts (8–11 and 12–15) so content is always appropriate.
- ✓Any sport, any levelThe mental performance principles apply universally — swimming, football, gymnastics, tennis, hockey, netball, athletics.
- ✓Athletes who perform inconsistentlyThe talent is there. The system is missing. This closes that gap.
- ✓Athletes feeling anxious or overwhelmedNot a therapy program — but practical tools for managing performance pressure.
- ✓Parents who want to support — not pressureThe optional Parent Module helps you become your child's best performance supporter.
- ✓Athletes preparing for representative selectionExactly the moment when mental performance separates equal talents.
Holly Lincoln-Smith OLY
Co-Founder · London 2012 · Rio 2016 · Bronze Medallist
Dual Olympian, Olympic bronze medallist, breast cancer survivor and qualified teacher. Holly combines elite athletic experience with a deep understanding of how young people learn and develop — making her uniquely placed to deliver mental performance coaching that actually resonates with young athletes.
Jo Brigden-Jones OLY
Co-Founder · London 2012 · Tokyo 2020 · 42x National Champion
42-time Australian national champion, dual Olympian and intensive care paramedic. Jo's story of resilience — including being overlooked for two Olympic teams and returning stronger — is exactly what young athletes need to hear from someone who has actually lived it.
What they will have
BY THE END OF THE PROGRAM
YOUR ATHLETE WILL HAVE
A Personal Performance Profile
Understanding of their Green Zone, Red Zone, pressure response and performance patterns.
A Pressure Reset Routine
A 3-step system they can use in real time — in the middle of competition, after a mistake, between points.
A Pre-Performance Routine
Designed for their sport, tested in training, ready for competition day.
A Game Day Execution Plan
Controllables identified, focus cues set, competition plan built using the ACTUAL Framework.
A 1% Identity Statement
"I am the kind of athlete who..." — written, committed to, and anchored in who they're becoming.
A Certificate of Completion
Issued by Beyond The Finish Line. Something real they earned. A physical reminder of what they built.
Choose your path
ENROL YOUR ATHLETE
Two ways to access The 1% Club Youth. Both deliver the complete 6-week program and 21-Day Challenge.
Live Cohort
LIVE WITH HOLLY
Weekly live sessions with Holly + cohort of age-matched athletes. The full experience.
$697
AUD incl. GST · One-time payment
- ✓ 6 live weekly Zoom sessions with Holly
- ✓ Age-matched cohort (8–11 or 12–15)
- ✓ All 6 session recordings (watch anytime)
- ✓ Full 6-week course content + activities
- ✓ 21-Day Challenge included
- ✓ Certificate of completion
- ✓ Private cohort community access
- ✓ Direct access to Holly during sessions
Self-Paced
AT YOUR OWN PACE
Complete the program on your own schedule. All content available instantly.
$247
AUD incl. GST · One-time payment · Lifetime access
- ✓ Full 6-week course content + activities
- ✓ All video lessons (same content)
- ✓ All downloadable worksheets
- ✓ 21-Day Challenge included
- ✓ Certificate of completion
- ✓ Lifetime access — go at your pace
Common questions
THINGS PARENTS ASK US
What age is this program for?
Athletes aged 8–15. The Live Cohort runs in age-matched groups — one for 8–11 year olds and one for 12–15 year olds. Content and language are tailored to each group.
Does it work for any sport?
Yes. The mental performance principles apply across all sports. We have athletes from swimming, football, gymnastics, hockey, tennis, netball, cricket, athletics and more.
How much time does it take each week?
Live Cohort: one 60-minute live session per week + 10-15 minutes of daily activities. Self-Paced: move through the content at your own pace — most families complete one module per week.
Is it safe for children online?
Absolutely. All live sessions are password-protected Zoom calls with no public access. We have a comprehensive Child Safeguarding Policy and all facilitators hold current Working With Children Checks.
What if my child misses a live session?
Every live session is recorded and uploaded to the platform within 24 hours. Your child won't miss any content.
What is the refund policy?
Full refund if you cancel more than 14 days before the cohort start date. No refund within 14 days of start. Self-paced: no refund once content has been accessed.
Is this a substitute for psychology or counselling?
No. This is a performance program, not a clinical intervention. If your child is experiencing mental health challenges, please seek appropriate professional support.
When does the next cohort start?
Cohort dates are listed at checkout. Enrol and you'll receive all session dates and Zoom links immediately. The Self-Paced program is available to start right now.
YOUR ATHLETE IS READY.
IS THEIR MIND?
The 1% Club Youth gives young athletes the mental performance tools that Olympians use — in a format designed for their age, their sport and their life. This is the program they need. The timing is now.
🚀 Enrol Your Athlete Today →Full refund if cancelled 14+ days before start · Secure checkout · Instant access